Meet your host
Hey there, it’s Amalie. Thanks for taking the time to browse my site. I’m an American and British designer with a love for branding, illustration, and web design. However, I love to tackle any novel challenge. I bring an empathetic, detail-oriented strategy to make brands feel captivating and resonant. On a personal note, you can find me skiing Mount Hood or studying Viennese architecture.
I’m thrilled to meet you, and feel free to email me with any inquiries.
amaliemcc@gmail.com
+1 9197487800
WA/UK/Remote
THE MENU
Spring 2025
At INDIGO, we believe fashion is more than fabric — it’s a symbol, a story, a statement. Historically, wearing tartan was an honour, a way to show where you came from and what you stood for. Today, we believe in honouring who you choose to be. Our designs reimagine the iconic legacy of plaid and tartan, blending history with bold, modern expression. You don’t have to fit in when you’re made to stand out. This is your pattern, your statement, your movement. We are INDIGO.
This project was created with elements of generative AI photography and video
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Spring 2023 -
Fall 2025
Kingsdown has been a longterm client of McCracken Media. Over the years, I have had the opportunity to collaborate with their team to create sophisticated visuals that make their mattresses stand out in a wide range of environments.
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With Us
Spring 2025
What We Carry With Us is a collection of moments that invite us to connect with the people around us, discovering their stories through keychains. I started this project to understand the people around me better. To feel grateful for what we have, and understand what we might take for granted. May this journey through vulnerability foster not just understanding, but new friendships, unexpected love, and warm smiles exchanged in hallways. Thank you for your open heart. We need more people like you in this world.
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Spring 2025
The Folkist Space is a multi-faceted folk art residency nestled in Utica, NY. This is a place where working creatives are met with both solitude and community. It offers artists the space to immerse themselves in their work, surrounded by comfort and natural inspiration. Guided by Nora Revenaugh, Folkist Space collaborates with the Kirkland Art Center to provide short, funded stays, supporting artists as they navigate within their creative process.More →
Cheese Shanty
Spring 2025
For over 45 years, The Village Cheese Shanty has been a beloved local spot, serving up sandwiches and a curated selection of imported cheeses. Harbored in the historic fishing district of Leland, Michigan, we’re all about good food, friendly faces, and our local history.
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Fall 2024
As a potential collaboration with LINE Skis, I illustrated three ski designs inspired by the strange and unexpected things you would never find on a ski hill. Think fish, creatures of the desert, or just someone skiing in jeans. As a lifelong skier, I designed what I see as I’m killing time on the lift.
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Resume
DESIGN MENU
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- TONIGHT’S SPECIALS
- Branding
Illustration
Web design
Videography
Print
- Dual US/UK citizen
Adobe Creative Cloud
Microsoft Office
Figma/Adobe XD
HTML and CSS
Google Workspace
AI Generation
Wordpress, Cargo
Video editing
UI/UX
Social media/ email graphics
Agile and adaptable - Highly organized
- EDUCATIONAL BACKGROUND
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Appalachian State University
August 2021- May 2025
Graphic Design
Summa Cum Laude
Instituto Lorenzo De Medici
Florence, Italy
August 2023- December 2023
Graphic Design/ Studio Art
Chapel Hill High School
Chapel Hill, NC
August 2017-May 2021
Junior Graphic Designer
McCracken Media
January 2023- current
Partnered with clients to translate business objectives into compelling visual strategies, executing innovative branding, social media campaigns, and responsive web designs that drove engagement and fortified brand identity.
Vacation Rentals Property Manager
Blowing Rock Properties
February 2024- July 2025
Served as the primary contact for all inquiries and emergency calls for 40+ 5-star Airbnb/VRBO properties. Expertly resolved issues in real-time to maintain luxury guest experience standards while supporting marketing efforts via email campaigns.
Montessori Summer Instructor
Mountain Pathways
May 2023- August 2023
Organized and led creative activities for children aged 1-10, practicing adaptability and patience to ensure a safe, kind, and constructive learning environment.
Teaching Assistant
Appalachian State University, Boone, NC
September 2024- December 2024
Co-taught an introductory typography course in foundational typography principles, including type classification, hierarchy, and layout.
OMNIUM GATHERUM
Solarium, Boone, NC
April 2025
Co-created a full brand identity and accompanying video content for a curated group exhibition. Designing for print and digital.
2026
+19197487800
observation,
& connection.